This rack card was designed for the Annual Service Training Institute (ASTI). It was adapted from material created by Master Samurai Tech’s marketing consultants. The rack card, printed on thick paper stock, was designed to advertise MST’s online training. It primarily drew attention to the testimonial on the back and the special price on the full course bundle. A lot of information was packed into this design. Through the use of distinct text blocks and graphics, it was possible to communicate all we wished to say in the relatively limited space. The whole card is unified though strong branding that makes consistent use of MST colors, even down to the color of the text.
This is a business card for MST which was made to distribute at a trade show for our largest client, the Mr. Appliance franchise organization. The card was designed to promote our special online training Mr. Appliance techs. I designed the card to use our distinct look and colors—so it could easily be discerned among other promotional material. The use of two different colors is used to reinforce the two different websites we want people to visit on the back of the card.
